Гумор з Сарою, підготовлено Олексієм.

Слайдшоу нових слів з Сарою, підготовлено Олексієм. Уроки 939 - 1069

Cлайдшоу нових слів починаючи з уроку 1063

пятница, 5 февраля 2010 г.

Fax: A widely used method of communic...

Fax: A widely used method of communication between businesses,
linked to the international telephone system. Use of a fax machine enables
messages, copies of documents, diagrams, plans, etc., to be sent for the cost
of a telephone call of equal duration (approximately 30-60 seconds per A4
page). The system operates worldwide. In recent years it has been increasingly
replaced by e-mail

A verbal report, often supported by
explanatory and illustrative material, in which something, such as a balance
sheet, new product, etc., is presented to an audience. A step in the industrial
selling process in which a salesperson explains a product to the buyer, giving
a detailed description of the way in which the product will make or save money
for the buyer.

Advertising: A communication that is paid for by an identified sponsor
with the object of promoting ideas, goods, or services. It is intended to
persuade and sometimes to inform. The two basic aspects of advertising are the
message and the medium. The media that carry advertising range from the press,
television, cinema, radio, and posters to company logos on apparel. Advertising
creates awareness of a product, extensive advertising creates confidence in the
product, and good advertising creates a desire to buy the product. Advertising
is a part of an organization's total marketing communications programme (i.e.
its promotion mix).

monetary, pecuniary, fiscal:

What's the difference between a financial crisis and a fiscal one? It all
depends on who's having trouble with money and the scale of the difficulties.
Financial usually applies to money matters involving large sums or transactions
of considerable importance (the auction was a financial success). Fiscal refers
specifically to the financial affairs of a government, organization, or
corporation (the end of the company's fiscal year), while pecuniary refers to
money matters of a more personal or practical nature and is preferred to
financial when money is being discussed on a smaller scale (pecuniary motives,
pecuniary assistance, pecuniary difficulties). Of all these words, monetary
refers most directly to money as such and is often used when discussing the
coinage, distribution, and circulation of money (the European monetary system;
the monetary unit of a country).

Expenditure: The costs or expenses incurred by an organization. They
may be capital expenditure or revenue expenditure Although expenditure is
usually incurred by an outlay of money, expenditure may also arise in
accounting by the acknowledgement of a liability, for example rent accrued due,
which is regarded as expenditure in the period accrued although it will not be
paid until a later date.

Publicity: The technique of attracting the attention of the public to
a product, organization, or event by the mass media. Publicity involves a third
party, such as a newspaper editor or TV presenter, who determines whether the
message is sufficiently newsworthy to publish and what the nature of the
message should be.

relations (PR):
Influencing the public so that they
regard an individual, firm, charity, etc., in a favourable light in comparison
to their competitors. In business a good corporate image is an important asset.
Some media personalities, large companies, and national charities employ their
own public relations officers (PROs) to deal with the media, provide
information in the form of handouts, and to represent their principals at press
conference s, etc. Others use public relations agencies to fulfil these functions.
PR does not involve paid advertising, which is a quite separate activity. While
an advertising agent will plan an advertising campaign, charging a percentage
of the money spent, PR agencies, for a flat fee (plus expenses), will seek to
promote their principals by persuading newspapers to feature them in articles,
by obtaining publicity for their products, by arranging for TV and radio
personalities to interview them, and by lobbying. PR agencies also handle
unfavourable reports and rumours.



Lingvo Dictionary. (2006). OxfordBusinessAndManagement. A  Dictionary of Business and Management. Retrieved
from http://lingvo.abbyyonline.com/en/en-en


Earnings: The pay of the employed labour force. Earnings include
payment for overtime and bonuses, as well as basic pay. They are distinguished
from wage rates, which refer to normal time working only and exclude bonuses.
Earnings normally rise faster than wage rates when activity increases, and fall
relative to wage rates when activity declines.



Lingvo Dictionary. (En-En) (for ABBYY Lingvo x3). (2002). Oxford Dictionary of
Economics, 2nd edition. © Oxford University Press 2 500 articles.


a special telephone facility by
which three or more people using conventional or cellular phones can be linked
up to speak to one another

Video call: a call made via a mobile phone with a camera and a screen,
allowing the participants to see each other as they talk


1) a written statement, record, or communication such as
within an office

2) a note of things to be remembered

 3) an informal
diplomatic communication, often unsigned: often summarizing the point of view
of a government

4) law a short written summary of the terms of a transaction

• Often (esp for senses 1, 2) shortened to: memo

Agenda: The list of items to be discussed at a business meeting.
For the annual general meeting or an extraordinary general meeting of a
company, the agenda is usually sent to shareholders in advance.

Letter: the strict meaning of an agreement or document, exact
wording, the letter of the law

Report: an account prepared for the benefit of others, esp one that
provides information obtained through investigation and published in a
newspaper or broadcast

A follow-up is something that is
done to continue or add to something done previously.




Collins Dictionary.(2010). Retrieved from http://www.collinslanguage.com/results.aspx?context=3&reversed=False&action=define&homonym=-1&text=letter


Marketing Materials. All marketing
material used to publicize a facility rental event, including all media types
as well as in-house flyers, posters, postcards and similar communication
vehicles, as well as proper usage of the Garden’s logo.




Facility Rental. (2009). Terms and conditions. Retrieved
from http://www.lewisginter.org/facility-rental/terms_and_conditions.php

Discursive: If a style of writing is discursive, it includes a lot of
facts or opinions that are not necessarily relevant.

Deadline, deadlines: A deadline is a time or date before which a particular task
must be finished or a particular thing must be done.

Stakeholder:  Anybody with some
form of interest in a business. As well as shareholder , this includes
directors, managers, other employees, customers, subcontractors, and even the
general public in cases where the firm's activities impact on the environment.
A stakeholder is thus anybody who stands to lose if a business is run badly.
While formally directors are supposed to run companies in the interests of the
shareholders, in many cases they are expected by others, and often claim
themselves, to consider the interests of the other stakeholders as well.

1) Someone or something that is authoritative gives an impression of
power and importance and is likely to be obeyed. He has a commanding presence
and deep, authoritative voice... Her smile was warm but authoritative. 2) Someone
or something that is authoritative has a lot of knowledge of a particular



(En-En). (for ABBYY Lingvo x3). (2008). Collins Cobuild Advanced Learner’s
English Dictionary. New Digital Edition . © HarperCollins Publishers 2008


Policies: a plan of action adopted or pursued by an individual,
government, party, business, etc

Appointment: Syn: nomination , naming , designation , installation ,
commissioning , engagement , co-option ; selection , choosing , election ,
voting in ; detailing

Investor: An investor is a person or organization that buys stocks
or shares, or pays money into a bank in order to receive a profit.

Vacant: (of a position or employment) not filled

tender for business:
 to put the business/job up for tender is to
submit “the important criteria by which the successful contender will be



The independent business (15 July 2002). Caught in a
tender embrace. http://www.independent.co.uk/news/business/news/caught-in-a-tender-embrace-648386.html


The process by which the
corporation communicates with its investors.


ADVFN.(2010).Investor Relations. Retrieved from http://www.advfn.com/money-words_term_2631_investor_relations.html


Mergers and
Acquisitions: - M&A
: A merger
is a combination of two companies to form a new company, while an acquisition
is the purchase of one company by another with no new company being formed




Stock Investment Made Easy. (2007-2008).Stock Investing Glossary. Retrieved from http://www.stock-investment-made-easy.com/stock-investing-glossary.html


Internal communication: consider the information flow, how you involve associated
partners/stakeholders, decision making structure

External communication: make a logical connection between your project aim à communication objectives à target groups à communication measures




August 2008).Northern Periphery Programme 2007-2013. NPP concepts and
communications. Retrieved from www.northernperiphery.eu/files/archive/Downloads/Events_Library/How_to_Apply/2008/21_August_Copenhagen/NPP_Concepts_and_Communication.ppt